In the News

@themerrymaker

@themerrymaker
The brand pays tribute to age-old recipes so the branding is on point.

17 July 2017
@mightyfoodie

@mightyfoodie
Some butter cakes from @oldsengchoong for breakfast?

5 July 2017
@gilliansng

@gilliansng
Slight bitterness from the matcha balanced out the sweetness from the white chocolate very well and I found myself enjoying it more with each bite.

3 July 2017
@ksherena

@ksherena
Old Seng Choong brings back the old-fashioned Uncle Seng's home-baked Apple Pie, popular for its thin buttery crust, generous Apple and plump Raisins filling

2 July 2017
@anaffairwithfood

@anaffairwithfood
An elegant fruity treat, @oldsengchoong Apple Pie is generously filled with huge chunks of apples and baked to perfection.

30 June 2017
@zanthrea

@zanthrea
Yummy Yuzu and Winter Melon Butter Cake from Old Seng Choong. Even minion wants to eat it too.

30 June 2017
@joycesayshello

@joycesayshello
THE APPLE PIE IS DA BOMB GUYS

29 June 2017
@alainlicious

@alainlicious
You can't buy happiness but you can buy a rustic butter cake from @oldsengchoong.

26 June 2017
@ksherena

@ksherena
Old Seng Choong, the heritage brand by founder and baker extraordinaire, Daniel Tay, is proud to present a range of 6 Butter Cakes.

25 June 2017
@qiuuing

@qiuuing
1kg worth of sweet Granny Smith apples and raisin. Best with a scoop of vanilla ice cream.

24 June 2017
@lesterblur

@lesterblur
Their original flavour butter cake (Gu You Gek) is dense and moist, which is exactly how I like it! I really enjoyed the apple pie's thin butter crust and the generous apple and raisin fillings.

24 June 2017
@sandydandy

@sandydandy
My first trying the butter cakes from Old Seng Choong and they were moist, fragrant and so nice!

24 June 2017
@zanthrea

@zanthrea
Sweet, tender apple pieces and raisins enclosed in a buttery pie crust.

23 June 2017
@mightyfoodie

@mightyfoodie
Old Seng Choong @oldsengchoong has recently introduced Six Butter Cakes flavours which is now available at its online store.

22 June 2017
@anaffairwithfood

@anaffairwithfood
High tea with my family where we enjoyed Old Seng Choong Uncle Seng's Apple Pie and Long-an Gu You Gek (Longan Butter Cake) ☕️

22 June 2017
@alainlicious

@alainlicious
Love the thin buttery pastry crust filled with generous sweet tender pieces of Granny Smith apples and plump raisins.

22 June 2017
@anaffairwithfood

@anaffairwithfood
The Longan Butter Cake is more refreshing to the palate with lots of chunky, nectarous pieces of longan embedded in the soft and fluffy cake.

21 June 2017
@eyeletskirt

@eyeletskirt
So yummy without being too sweet!

14 June 2017
@wensdelight

@wensdelight
Served the beautifully baked Uncle Seng's #applepie with vanilla bean ice cream for my brother and he gives thumb up!

11 June 2017
@kwleong

@kwleong
Best paired with a scoop of vanilla bean ice cream after heating it up!

8 June 2017
@eileen_eats_alot

@eileen_eats_alot
Having some Asian flavors infused butter pound cake as well as apple pie !

6 June 2017
@thatgreedypig

@thatgreedypig
Rich and decadent with distinct matcha taste. The subtle bitterness of the matcha is balanced with the sweetness of white chocolate chips.

2 June 2017
@justinfodprints

@justinfodprints
Pastry chef Daniel Tay, creator of Cat and the Fiddle Cakes, has now came up with a range of traditional butter cakes with a local twist.

1 June 2017
@mshannahchia

@mshannahchia
My fav gotta be the Wolfberries and Rose Wine bcos it is the only alcoholic butter cake in the whole collection.

1 June 2017
@vivienneeluv

@vivienneeluv
Chef Daniel wanted to offer a different perspective to the traditional recipe of Butter Cakes.

1 June 2017
@Tieponytail

@Tieponytail
I've eaten apple pies before and the apples were still hard so I didn't like it but this was perfect.

23 May 2017
@Braintango

@Braintango
The crust of Uncle Seng's Apple Pie was super buttery and flaky and tastes like my mum's pineapple tarts.

23 May 2017
@Deslee

@Deslee
Old Seng Choong specialises in traditional Butter Cakes with a creative twist!

11 May 2017
@Tieponytail

@Tieponytail
Old Seng Choong has very interesting flavours of Butter Cakes like Matcha & White Chocolate, Red Dates and Walnuts.

10 May 2017
Weeteck Yeoh

Weeteck Yeoh
I love the Old Seng Choong Butter Cake.

7 May 2017
btlifestyle

btlifestyle
Something special from Old Seng Choong!

5 May 2017
Class95fm

Class95fm
When Old is New!

4 May 2017
Singapore Child

Singapore Child
Relieve the taste of yesteryear with the lastest range of Old School Butter Cakes.

3 May 2017
The Food Journal Sg

The Food Journal Sg
Tea Time Favorites

3 May 2017
Her World Singapore

Her World Singapore
Golden, Pillowy Butter Cake

3 May 2017
Expat Living Sg

Expat Living Sg
Delicious Butter Cakes from Old Seng Choong

3 May 2017
Bites-The Scoop of Good Eats

Bites-The Scoop of Good Eats
Savouring the taste of the past with Old Seng Choong's selection of Butter Cakes.

3 May 2017
@ksherena

@ksherena
Old Seng Choong, the heritage brand

19 January 2017
@qiuuing

@qiuuing
Unique Pineapple Tarts from Old Seng Choong

19 January 2017
@vivienneeluv

@vivienneeluv
Great gifting option

19 January 2017
@alainlicious

@alainlicious
NYE's Snacking on Old Seng Choong's Pineapple Tarts

19 January 2017
@mshannahchia

@mshannahchia
Loving the Pineapple Tarts from Old Seng Choong

19 January 2017
@explodingbelly

@explodingbelly
Old Seng Choong blew my mind with their Coconut & Bakwa Pineapple Tarts

19 January 2017
@maybelinesim

@maybelinesim
My mom almost cleared the entire box on the right before I could snap a photo of it. She told me "They are really good!

19 January 2017
@zanthrea

@zanthrea
With four unique flavours (Rose, Yuzu, Coconut and CharGold Bak Kwa), you'll be spoilt of choices. It's individually wrapped as well so it's ideal for a gift. .

19 January 2017
@ksherena

@ksherena
Festive Cakes & Bakes with a nostalgic feel

25 December 2016
@explodingbelly

@explodingbelly
Not only its visually appealing, this chocolate devil sponge cake with hazelnut butter cream AND rum ball definitely hits the right spot in my explodingbelly.

15 December 2016
@qiuuing

@qiuuing
The Christmas Stump ($62 for 1.2kg) from @oldsengchoong. It resembles a tree stump and is layered with traditional Meyer's rum ball cake, chocolate devil sponge cake

8 December 2016
@lirongs

@lirongs
That tree stump looking, chocolate rum cake is so pretty!

8 December 2016
Karl Ng

Karl Ng
Oldies but indeed a Goldie's find. This is one of my favourite log cake for 2016 from Old Seng Choong.

8 December 2016
@coconutssg

@coconutssg
Jolly rum balls!

18 November 2016
@weekendersgp

@weekendersgp
Some rum for your tum? Old Seng Choong's ringing in the season with its Jolly Rum Balls, a traditional mainstay with Seng Choong Confectionery since the '60s.

18 November 2016
Hungry Go Where

Hungry Go Where
More Mooncake Mania 2016

8 September 2016
@qiuuing

@qiuuing
My mum really liked the baked mooncakes

8 September 2016
@stormscape

@stormscape
Possibly the largest selection of Baked Mooncakes available this year! Old Seng Choong will be introducing a total of 7 Baked Mooncakes, think Red Bean Orange Peel, Pine Nuts and Custard Egg Yolk Blen

8 September 2016
@littlemissbento

@littlemissbento
Four Heavenly Yolks from @oldsengchoong was perfect for him. Plus he gets to enjoy 4 flavours in one single box, including White Custard Double Yolk & Melon Seeds; Wu Ren; Red Bean Orange Peel wi

8 September 2016
Women's Weekly

Women's Weekly
10 Best Traditional Baked Mooncakes

20 August 2016
BiTES

BiTES
Best mooncakes in Singapore 2016: where to find the most interesting flavours

11 August 2016
Ms Tam Chiak

Ms Tam Chiak
The Complete Mooncake Guide – 17 Best Mooncakes To Try In 2016

10 August 2016
Young Parents

Young Parents
Mooncakes Singapore 2016: where to buy

2 August 2016
Square Rooms

Square Rooms
WIN! Mooncakes from Old Seng Choong

1 August 2016
Hungry Go Where

Hungry Go Where
What to buy: CNY 2016 takeaway goodies

28 January 2016
SoShiok

SoShiok
Yummy yam cake from Seng Choong Confectionery

28 January 2016
Today

Today
Novel takeaways for Chinese New Year

28 January 2016
Epicure

Epicure
Daniel Tay revives the Seng Choong name

21 January 2016
Buro

Buro
Seng Choong Confectionery's legacy lives on with Old Seng Choong

4 January 2016
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