In the News

@eileen_eats_alot

@eileen_eats_alot
Having some Asian flavors infused butter pound cake as well as apple pie !

6 June 2017
@thatgreedypig

@thatgreedypig
Rich and decadent with distinct matcha taste. The subtle bitterness of the matcha is balanced with the sweetness of white chocolate chips.

2 June 2017
@justinfodprints

@justinfodprints
Pastry chef Daniel Tay, creator of Cat and the Fiddle Cakes, has now came up with a range of traditional butter cakes with a local twist

1 June 2017
@mshannahchia

@mshannahchia
My fav gotta be the Wolfberries and Rose Wine bcos it is the only alcoholic butter cake in the whole collection.

1 June 2017
@vivienneeluv

@vivienneeluv
Chef Daniel wanted to offer a different perspective to the traditional recipe of Butter Cakes

1 June 2017
Tieponytail

Tieponytail
I've eaten apple pies before and the apples were still hard so I didn't like it but this was perfect.

23 May 2017
Braintango

Braintango
The crust of Uncle Seng's Apple Pie was super buttery and flaky and tastes like my mum's pineapple tarts

23 May 2017
Deslee

Deslee
Old Seng Choong specialises in traditional Butter Cakes with a creative twist!

11 May 2017
Tieponytail

Tieponytail
Old Seng Choong has very interesting flavours of Butter Cakes like Matcha & White Chocolate, Red Dates and Walnuts.

10 May 2017
Weeteck Yeoh

Weeteck Yeoh
I love the Old Seng Choong Butter Cake

7 May 2017
btlifestyle

btlifestyle
Something special from Old Seng Choong

5 May 2017
Class95fm

Class95fm
When Old is New

4 May 2017
Singapore Child

Singapore Child
Relieve the taste of yesteryear with the lastest range of Old School Butter Cakes

3 May 2017
The Food Journal Sg

The Food Journal Sg
Tea Time Favorites

3 May 2017
Her World Singapore

Her World Singapore
Golden, Pillowy Butter Cake

3 May 2017
Expat Living Sg

Expat Living Sg
Delicious Butter Cakes from Old Seng Choong

3 May 2017
Bites-The Scoop of Good Eats

Bites-The Scoop of Good Eats
Savouring the taste of the past with Old Seng Choong's selection of Butter Cakes

3 May 2017
@ksherena

@ksherena
Old Seng Choong, the heritage brand

19 January 2017
@qiuuing

@qiuuing
Unique Pineapple Tarts from Old Seng Choong

19 January 2017
@vivienneeluv

@vivienneeluv
Great gifting option

19 January 2017
@alainlicious

@alainlicious
NYE's Snacking on Old Seng Choong's Pineapple Tarts

19 January 2017
@mshannahchia

@mshannahchia
Loving the Pineapple Tarts from Old Seng Choong

19 January 2017
@explodingbelly

@explodingbelly
Old Seng Choong blew my mind with their Coconut & Bakwa Pineapple Tarts

19 January 2017
@maybelinesim

@maybelinesim
My mom almost cleared the entire box on the right before I could snap a photo of it. She told me "They are really good!

19 January 2017
@zanthrea

@zanthrea
With four unique flavours (Rose, Yuzu, Coconut and CharGold Bak Kwa), you'll be spoilt of choices. It's individually wrapped as well so it's ideal for a gift. .

19 January 2017
@ksherena

@ksherena
Festive Cakes & Bakes with a nostalgic feel

25 December 2016
@explodingbelly

@explodingbelly
Not only its visually appealing, this chocolate devil sponge cake with hazelnut butter cream AND rum ball definitely hits the right spot in my explodingbelly.

15 December 2016
@qiuuing

@qiuuing
The Christmas Stump ($62 for 1.2kg) from @oldsengchoong. It resembles a tree stump and is layered with traditional Meyer's rum ball cake, chocolate devil sponge cake

8 December 2016
@lirongs

@lirongs
That tree stump looking, chocolate rum cake is so pretty!

8 December 2016
Karl Ng

Karl Ng
Oldies but indeed a Goldie's find. This is one of my favourite log cake for 2016 from Old Seng Choong.

8 December 2016
@coconutssg

@coconutssg
Jolly rum balls!

18 November 2016
@weekendersgp

@weekendersgp
Some rum for your tum? Old Seng Choong's ringing in the season with its Jolly Rum Balls, a traditional mainstay with Seng Choong Confectionery since the '60s.

18 November 2016
Hungry Go Where

Hungry Go Where
More Mooncake Mania 2016

8 September 2016
@qiuuing

@qiuuing
My mum really liked the baked mooncakes

8 September 2016
@stormscape

@stormscape
Possibly the largest selection of Baked Mooncakes available this year! Old Seng Choong will be introducing a total of 7 Baked Mooncakes, think Red Bean Orange Peel, Pine Nuts and Custard Egg Yolk Blen

8 September 2016
@littlemissbento

@littlemissbento
Four Heavenly Yolks from @oldsengchoong was perfect for him. Plus he gets to enjoy 4 flavours in one single box, including White Custard Double Yolk & Melon Seeds; Wu Ren; Red Bean Orange Peel wi

8 September 2016
Women's Weekly

Women's Weekly
10 Best Traditional Baked Mooncakes

20 August 2016
BiTES

BiTES
Best mooncakes in Singapore 2016: where to find the most interesting flavours

11 August 2016
Ms Tam Chiak

Ms Tam Chiak
The Complete Mooncake Guide – 17 Best Mooncakes To Try In 2016

10 August 2016
Young Parents

Young Parents
Mooncakes Singapore 2016: where to buy

2 August 2016
Square Rooms

Square Rooms
WIN! Mooncakes from Old Seng Choong

1 August 2016
Hungry Go Where

Hungry Go Where
What to buy: CNY 2016 takeaway goodies

28 January 2016
SoShiok

SoShiok
Yummy yam cake from Seng Choong Confectionery

28 January 2016
Today

Today
Novel takeaways for Chinese New Year

28 January 2016
Epicure

Epicure
Daniel Tay revives the Seng Choong name

21 January 2016
Buro

Buro
Seng Choong Confectionery's legacy lives on with Old Seng Choong

4 January 2016
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