Old Seng Choong

Traditional Bakes
with a Modern Twist

Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

Lao Po Bing

Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

Buy 5, Get 1 Free^*

Treat yourself and your loved ones to a delightful array of cookies!

The Man Behind OSC

This brand is especially poignant for Daniel Tay,
who created it as a tribute to his father, a baker,
and confectioner for over 30 years.

Chiffon Cake In The Making

A true delight for your taste buds,
offering a moist and tender crumb
that will leave you wanting more.

Enjoy 1 for 1 box of Crème Brulee Tarts!

Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

Traditional Bakes with a Modern Twist

Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

Lao Po Bing

Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

Buy 5, Get 1 Free^*

Treat yourself and your loved ones to a delightful array of cookies!
Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

The Man Behind OSC

This brand is especially poignant for Daniel Tay, who created it as a tribute to his father, a baker, and confectioner for over 30 years.

Chiffon Cake in The Making

A true delight for your taste buds, offering a moist and tender crumb that will leave you wanting more.

THE ORIGINAL SINGAPORE TASTE

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

THE ORIGINAL SINGAPORE TASTE

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

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Old Seng Choong Pte Ltd | GST REG. NO. 201540527H
2024 All rights reserved.

Terms & Conditions

Privacy Policy

Old Seng Choong Pte Ltd | GST REG. NO. 201540527H
2024 All rights reserved.