Perfect for gifting or indulging in your own nostalgic moments.

Pineapple Tarts

Classic buttery crusts filled with pineapple, evoking the timeless taste of Chinese New Year.

Assorted Pineapple Tarts

$42.80

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Original Pineapple Tarts

$38.80

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Truffle Bak Kwa Pineapple Tarts

$45.80

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Kumquat Pineapple Tarts

$42.80

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Celebrate Chinese New Year with Old Seng Choong Corporate Gifting

Make a lasting impression this Chinese New Year with Old Seng Choong’s premium corporate gifts. From buttery pineapple tarts and savory bak kwa to luxurious cookies and traditional nian gao, our festive collection is crafted to convey appreciation and prosperity. Perfect for clients, partners, and teams, these thoughtful gifts are a blend of heritage and sophistication, ensuring your goodwill is shared in the most delicious way.

Embrace the Rhythm of Spring with Old Seng Choong: Chinese New Year Delights

Chinese New Year is a time for joy, togetherness, and delicious traditions. At Old Seng Choong, we celebrate this festive season by bringing you an array of premium treats that honor heritage while embracing the vibrant spirit of spring. From buttery pineapple tarts to savory bak kwa and delectable cookies, our festive collection is crafted to make your reunions and gifting moments truly special.

Celebrate with Traditional Chinese Cakes

Nothing captures the essence of Chinese New Year quite like our traditional Chinese cakes. These timeless delights include:

Nian Gao: A sweet, sticky rice cake symbolizing prosperity and new heights for the year ahead.

Red Date Cake: Soft and fragrant, packed with the natural sweetness of red dates.

Carrot Cake & Yam Cake: Perfect savory additions to your festive spread, these steamed cakes are made with high-quality ingredients and traditional recipes.

These cakes are not just food; they’re an edible piece of heritage that connects generations.

Indulge in Pineapple Tarts with a Twist

Our pineapple tarts are a must-have for the season, available in exciting flavors that suit every palate:

Traditional Pineapple Tarts: Buttery and crumbly pastry with rich pineapple jam, a classic favorite.

Kumquat Pineapple Tarts: A zesty and refreshing variation with kumquat-infused pineapple filling.

Truffle Bak Kwa Pineapple Tarts: A luxurious blend of savory bak kwa and aromatic truffle, wrapped in delicate pastry.

These tarts make the perfect gift or centerpiece for your reunion table.

Savor the Finest Bak Kwa

A Chinese New Year staple, our bak kwa is crafted with premium pork and expertly grilled to perfection. Smoky, tender, and caramelized, each slice is packed with the flavors of tradition. Whether you’re sharing it with family or gifting it to friends, bak kwa never fails to impress.

Delight in Chinese New Year Snacks

Festive snacking is elevated with our curated collection of traditional goodies, like Love Letter, Cashew Peanut Cookies and Hae Bee Hiam Rolls. These snacks bring joy to every celebration, whether as a treat for yourself or as a thoughtful gift. For something truly distinctive, try our Emperor Chicken Cookies. These savory-sweet treats are infused with the rich, aromatic flavors of Emperor Chicken, offering a modern twist to festive snacking.

Make Old Seng Choong Part of Your Celebration

At Old Seng Choong, we believe that every bite tells a story. This Chinese New Year, let our handcrafted delicacies bring heritage and happiness to your celebrations. Whether you’re hosting a reunion, gifting loved ones, or treating yourself, our collection is designed to add a touch of tradition and a dash of luxury to your festivities.

Explore our full range of Chinese New Year goodies today and embrace the rhythm of spring where heritage blossoms. Place your orders now to make this season truly unforgettable!