Traditional Bakes
with a Modern Twist

Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

SHOP NOW

Lao Po Bing 

Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

SHOP NOW

Buy 5, Get 1 Free*

Treat yourself and your loved ones to a delightful array of cookies!

SHOP NOW

The Man Behind OSC

This brand is especially poignant for Daniel Tay,
who created it as a tribute to his father, a baker,
and confectioner for over 30 years.

FIND OUT MORE

Chiffon Cake In The Making

A true delight for your taste buds,
offering a moist and tender crumb
that will leave you wanting more.

SHOP NOW

Traditional Bakes with a Modern Twist

Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

Shop Now

Lao Po Bing 

Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

Shop Now

Buy 5, Get 1 Free*

Treat yourself and your loved ones to a delightful array of cookies!
Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

Shop Now

The Man Behind OSC

This brand is especially poignant for Daniel Tay, who created it as a tribute to his father, a baker, and confectioner for over 30 years.

Chiffon Cake in The Making

A true delight for your taste buds, offering a moist and tender crumb that will leave you wanting more.

Shop Now

TOP PICKS OF THE MONTH

Pandan Chiffon Cake
Pandan Chiffon Cake
Pandan Chiffon Cake
Pandan Chiffon Cake

Pandan Chiffon Cake

$22.80
Pandan Coconut
Pandan Coconut
Pandan Coconut
Pandan Coconut

Pandan Coconut

$22.80
Cereal Prawn
Cereal Prawn
Cereal Prawn
Cereal Prawn

Cereal Prawn

$22.80
Jeju Yuzu Chiffon Cake
Jeju Yuzu Chiffon Cake
Jeju Yuzu Chiffon Cake
Jeju Yuzu Chiffon Cake

Jeju Yuzu Chiffon Cake

$28.80
Crème Brulee Tart
Crème Brulee Tart

Crème Brulee Tart

$3.90
Twin Box Gift Set
Twin Box Gift Set

Twin Box Gift Set

$45.60
Truffle Char Siew
Truffle Char Siew

Truffle Char Siew

$4.50

THE ORIGINAL SINGAPORE TASTE


Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

MORE ABOUT US

THE ORIGINAL SINGAPORE TASTE

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

MORE ABOUT US

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Old Seng Choong Pte Ltd | GST REG. NO. 201540527H
2024 All rights reserved.

Old Seng Choong Pte Ltd | GST REG. NO. 201540527H
2024 All rights reserved.