Buy 5, Get 1 Free*

Treat yourself and your loved ones to a delightful array of cookies!

SHOP NOW

The Man Behind OSC

This brand is especially poignant for Daniel Tay,
who created it as a tribute to his father, a baker,
and confectioner for over 30 years.

FIND OUT MORE

Chiffon Cake In The Making

A true delight for your taste buds,
offering a moist and tender crumb
that will leave you wanting more.

SHOP NOW

Buy 5, Get 1 Free*

Treat yourself and your loved ones to a delightful array of cookies!

Shop Now

The Man Behind OSC

This brand is especially poignant for Daniel Tay, who created it as a tribute to his father, a baker, and confectioner for over 30 years.

Find Out More

Chiffon Cake in The Making

A true delight for your taste buds, offering a moist and tender crumb that will leave you wanting more.

Shop Now

THE ORIGINAL SINGAPORE TASTE


Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

MORE ABOUT US

THE ORIGINAL SINGAPORE TASTE

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

MORE ABOUT US

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Old Seng Choong Pte Ltd | GST REG. NO. 201540527H
2024 All rights reserved.

Old Seng Choong Pte Ltd | GST REG. NO. 201540527H
2024 All rights reserved.