Six Tarts, Two Flavours, One Delicious Deal ✨

Celebrate Singapore with $6.10 off our set of 6 Original and Coffee Crème Brûlée Tarts. 

*Available from 1 - 31 August 2026

ORDER NOW

OSC’s Exclusive Mid-Autumn 2026 Collection

This year, OSC presents Six Harmonious Woven, a premium Mid-Autumn mooncake collection inspired by the art of weaving. Up to 35% Off!*

*Bulk order discount applies. Earliest Collection/Delivery: 1 Aug 2026

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Timeless Bakes for Every Occasion

The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!

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Honouring Traditions,
Welcoming New Beginnings

Celebrate your baby’s milestonewith a personalised gift box.

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Indulge In Our Daily Bakes

Freshly Baked Each Day,
Thoughtfully Crafted for the Finest Indulgence

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Savoury, Sweet, and Uniquely Local Flavours

Explore a range of cookies that’s as unique as it is irresistible.

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Gallop Into Majestic Fortune 《马上有钱》

A celebration of heritage, abundance, and new beginnings,
 inspired by the strength and grace of the galloping horse.

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Honouring Traditions,
Welcoming New Beginnings

Just Launched – Customisable Baby Full Month Box 🎁👶

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Freshly Baked, Perfectly Crafted

Discover the irresistible charm of OSC’s Fresh Bakes,
a delectable blend of sweet and savory pastries made with time-honoured recipes and modern finesse.

SHOP FRESH BAKES NOW

Savoury, Sweet, and Uniquely Local Flavours

Explore a range of cookies that’s as unique as it is irresistible.

SHOP NOW

Timeless Bakes for Every Occasion

The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!

SHOP NOW

Six Tarts, Two Flavours, One Delicious Deal ✨

Celebrate Singapore with $6.10 off our set of 6 Original and Coffee Crème Brûlée Tarts.

*Available from 1 - 31 August 2026

Order Now

OSC’s Exclusive Mid-Autumn 2026 Collection

This year, OSC present Six Harmonious Woven, a premium Mid-Autumn mooncake collection inspired by the art of weaving. Up to 35% Off!*

*Bulk order discount applies. Earliest Collection/Delivery: 1 Aug 2026

shop Now

Timeless Bakes For Every Occasion

The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!

Shop Now

Honouring Traditions, Welcoming New Beginnings

Celebrate your baby’s milestonewith a personalised gift box.

Shop Now

Indulge In Our Daily Bakes

Freshly Baked Each Day, Thoughtfully Crafted for the Finest Indulgence

Shop Now

Savoury, Sweet, and Uniquely Local Flavours

Explore a range of cookies that’s as unique as it is irresistible.

Shop Now

Gallop Into Majestic Fortune

A celebration of heritage, abundance, and new beginnings,
inspired by the strength and grace
of the galloping horse.

Shop Now

Honouring Traditions,
Welcoming New Beginnings

Just Launched – Customisable Baby Gift Box 🎁👶

Shop Now

Freshly Baked,
Perfectly Crafted

Discover the irresistible charm of OSC's Fresh Bakes, a delectable blend of sweet and savory pastries made with time-honoured recipes and modern finesse.

Shop Now

Savoury, Sweet, and Uniquely Local Flavours

Explore a range of cookies that’s as unique as it is irresistible.

Shop Now

Timeless Bakes For Every Occasion

The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!

Shop Now

TOP PICKS OF THE MONTH

Pandan Chiffon Cake
Pandan Chiffon Cake
Pandan Chiffon Cake
Pandan Chiffon Cake
Pandan Chiffon Cake

Pandan Chiffon Cake

$22.80
Pandan Coconut
Pandan Coconut
Pandan Coconut
Pandan Coconut

Pandan Coconut

$22.80
Egg Roll Bundle
Egg Roll Bundle

Egg Roll Bundle

$58.80
$63.20
Cookie Gift Set
Cookie Gift Set

Cookie Gift Set

$32.80
Palmier Gift Set
Palmier Gift Set

Palmier Gift Set

$16.80
Truffle Bak Kwa
Truffle Bak Kwa
Truffle Bak Kwa
Truffle Bak Kwa

Truffle Bak Kwa

$48.80
Crisp Bun - Box of 4
Crisp Bun - Box of 4
Crisp Bun - Box of 4
Crisp Bun - Box of 4

Crisp Bun - Box of 4

$13.50
$18.00

THE ORIGINAL SINGAPORE TASTE


Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

MORE ABOUT US
Seng-Choong-Confectionery.jpg__PID:68fc3a8d-4267-4bf3-90d9-d377799457d7

THE ORIGINAL SINGAPORE TASTE

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

MORE ABOUT US

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Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2026 All rights reserved.

Terms & Conditions

Privacy Policy

Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2026 All rights reserved.