Taste the Harmony of Pandan and Coffee

Celebrate SG60 with a Tribute to Heritage

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Honouring Traditions,
Welcoming New Beginnings

Just Launched – Customisable Baby Full Month Box 🎁👶

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Crème Brûlée Meets Durian Royalty.

A royal treat for our beloved parents.
NOW: Free 1 with every 5 purchased!

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Freshly Baked, Pure Indulgence

Warm, crisp, and straight from the oven—experience freshness in every bite.
Get 6 for the price of 5*!

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Savoury, Sweet, and Uniquely Local Flavours

Explore a range of cookies that’s as unique as it is irresistible.

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Timeless Bakes for Every Occasion

The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!

SHOP NOW

Taste the Harmony of Pandan and Coffee

Celebrate SG60 with a Tribute to Heritage

Shop Now

Honouring Traditions,Welcoming New Beginnings

Just Launched – Customisable Baby Gift Box 🎁👶

Shop Now

Crème Brûlée Meets Durian Royalty.

A royal treat for our beloved parents.

NOW: Free 1 with every 5 purchased!

Shop Now

Freshly Baked,
Pure Indulgence

Warm, crisp, and straight from the oven—experience freshness in every bite.
Get 6 for the price of 5*!

Shop Now

Savoury, Sweet, and Uniquely Local Flavours

Explore a range of cookies that’s as unique as it is irresistible.

Shop Now

Timeless Bakes For Every Occasion

The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!

Shop Now

TOP PICKS OF THE MONTH

Pandan Chiffon Cake
Pandan Chiffon Cake
Pandan Chiffon Cake
Pandan Chiffon Cake

Pandan Chiffon Cake

$22.80
Pandan Coffee Chiffon Cake
Pandan Coffee Chiffon Cake

Pandan Coffee Chiffon Cake

$28.80
SG60 Pandan Kopi Set
SG60 Pandan Kopi Set

SG60 Pandan Kopi Set

$74.40
Satay
Satay
Satay
Satay

Satay

$22.80

THE ORIGINAL SINGAPORE TASTE


Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

MORE ABOUT US
Seng-Choong-Confectionery.jpg__PID:68fc3a8d-4267-4bf3-90d9-d377799457d7

THE ORIGINAL SINGAPORE TASTE

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

MORE ABOUT US

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Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2025 All rights reserved.

Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2024 All rights reserved.