Treat yourself and your loved ones to a delightful array of cookies! Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.
Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.
Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.