Old Seng Choong

Timeless Christmas

Where traditions from yesteryears meet the wonders of today.
Enjoy pre-order specials now!

We create cookies that wake your palate.

Taste the wonder of Singapore cuisine packaged
in little pieces using top quality ingredients.

The Man Behind OSC

This brand is especially poignant for Daniel Tay,
who created it as a tribute to his father, a baker,
and confectioner for over 30 years.

Chiffon Cake In The Making

A true delight for your taste buds,
offering a moist and tender crumb
that will leave you wanting more.

Savour Singapore Heritage In Every Bite

We create cookies that wake your palette.

The Man Behind OSC

This brand is especially poignant for Daniel Tay, who created it as a tribute to his father, a baker, and confectioner for over 30 years.

Chiffon Cake In The Making

Timeless Christmas

Where traditions from yesteryears meet the wonder of Today

We create cookies that wake your palette.

From pandan coconut to laksa cookies, taste the wonder of Singapore cuisine packaged in little pieces using top quality ingredients.

The Man Behind OSC

This brand is especially poignant for Daniel Tay, who created it as a tribute to his father, a baker, and confectioner for over 30 years.

Chiffon Cake in The Making

A true delight for your taste buds, offering a moist and tender crumb that will leave you wanting more.

THE ORIGINAL SINGAPORE TASTE

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

THE ORIGINAL SINGAPORE TASTE

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

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Old Seng Choong Pte Ltd | GST REG. NO. 201540527H
2023 All rights reserved.

Terms & Conditions

Privacy Policy

Old Seng Choong Pte Ltd | GST REG. NO. 201540527H
2023 All rights reserved.

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