Honoring Traditions,
Welcoming New Beginnings

Celebrate your babyโ€™s milestone in style

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Traditional Bakes
with a Modern Twist

Now available at Buy 5 Get 1 Free!

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Savoury, Sweet, and Uniquely Local Flavours

Explore a range of cookies thatโ€™s as unique as it is irresistible. Available at Buy 5 Get 1 Free*!

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Timeless Bakes for Every Occasion

The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!

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A Christmas To Remember, A Taste To Cherish

Now at 15% OFF, available till 15 Dec!

Shop Now

Honoring Traditions,Welcoming New Beginnings

Celebrate your babyโ€™s milestone in style!

Shop Now

Traditional Bakes with a Modern Twist

Now available at Buy 5 Get 1 Free!

Shop Now

Savoury, Sweet, and Uniquely Local Flavours

Explore a range of cookies thatโ€™s as unique as it is irresistible. Available at Buy 5 Get 1 Free*!

Shop Now

Timeless Bakes For Every Occasion

The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!

Shop Now

TOP PICKS OF THE MONTH

Galette des Rois
Galette des Rois

Galette des Rois

$52.80
Brandy Fruit Cake
Brandy Fruit Cake

Brandy Fruit Cake

$55.80
Pandan Chiffon Cake
Pandan Chiffon Cake
Pandan Chiffon Cake
Pandan Chiffon Cake

Pandan Chiffon Cake

$22.80
Pandan Coconut
Pandan Coconut
Pandan Coconut
Pandan Coconut

Pandan Coconut

$22.80
Cereal Prawn
Cereal Prawn
Cereal Prawn
Cereal Prawn

Cereal Prawn

$22.80
Jeju Yuzu Chiffon Cake
Jeju Yuzu Chiffon Cake
Jeju Yuzu Chiffon Cake
Jeju Yuzu Chiffon Cake

Jeju Yuzu Chiffon Cake

$28.80
Twin Box Gift Set
Twin Box Gift Set

Twin Box Gift Set

$45.60
Crรจme Brulee Tart
Crรจme Brulee Tart

Crรจme Brulee Tart

$3.90
Truffle Char Siew
Truffle Char Siew

Truffle Char Siew

$4.50

THE ORIGINAL SINGAPORE TASTE


Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good Oโ€™Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

MORE ABOUT US
Seng-Choong-Confectionery.jpg__PID:68fc3a8d-4267-4bf3-90d9-d377799457d7

THE ORIGINAL SINGAPORE TASTE

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good Oโ€™Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

MORE ABOUT US

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Old Seng Choong โ€“ Tradition Meets Taste.

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Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2024 All rights reserved.

Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2024 All rights reserved.