Old Seng Choong

Crème Brûlée Meets Durian Royalty.

A royal treat for our beloved parents.
NOW: Free 1 with every 5 purchased!

FREE Blossom Pastry Set with min $80 spent!

Curated with care, our Blossom Pastry Set brings together sweetness, tradition, and floral charm.

Freshly Baked, Pure Indulgence

Warm, crisp, and straight from the oven—experience freshness in every bite.
Get 6 for the price of 5*!

Honoring Traditions,
Welcoming New Beginnings

Celebrate your baby’s milestone in style

Savoury, Sweet, and Uniquely Local Flavours

Explore a range of cookies that’s as unique as it is irresistible.

Timeless Bakes for Every Occasion

The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!

Crème Brûlée Meets Durian Royalty.

A royal treat for our beloved parents.

NOW: Free 1 with every 5 purchased!

FREE Blossom Pastry Set with min $80 spent!

Curated with care, our Blossom Pastry Set brings together sweetness, tradition, and floral charm.

Freshly Baked,
Pure Indulgence

Warm, crisp, and straight from the oven—experience freshness in every bite.
Get 6 for the price of 5*!

Honoring Traditions,Welcoming New Beginnings

Celebrate your baby’s milestone in style!

Savoury, Sweet, and Uniquely Local Flavours

Explore a range of cookies that’s as unique as it is irresistible.

Timeless Bakes For Every Occasion

The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!

TOP PICKS OF THE MONTH

THE ORIGINAL SINGAPORE TASTE

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

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THE ORIGINAL SINGAPORE TASTE

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

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Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2025 All rights reserved.

Terms & Conditions

Privacy Policy

Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2024 All rights reserved.