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Good Tidings of Prosperity and Good Fortune with Old Seng Choong's Chinese New Year Delights

IN THE SPOTLIGHT

Good Tidings of Prosperity and Good Fortune with Old Seng Choong's Chinese New Year Delights

Chinese New Year, also known as Spring Festival, is a time to celebrate the essence of family, tradition, and new beginnings. As one of the most significant events in the Chinese calendar, the festive celebration is an opportunity to honour the bonds that unite loved ones and the rich cultural heritage passed down through generations. During this festive season, sharing heartfelt wishes for good fortune, good health, and happiness is a meaningful tradition, reinforcing the importance of auspicious blessings for the new year.

11 Best CNY Goodies To Buy In 2025, Including Coffee Butter Cookies, Cranberry Pineapple Balls And More

IN THE SPOTLIGHT

11 Best CNY Goodies To Buy In 2025, Including Coffee Butter Cookies, Cranberry Pineapple Balls And More

If you’re bored of the usual CNY goodies, Old Seng Choong has got you covered with their interesting cookie flavours for CNY 2025.

Celebrate Prosperity and Tradition with Old Seng Choong’s Chinese New Year Delights

IN THE SPOTLIGHT

Celebrate Prosperity and Tradition with Old Seng Choong’s Chinese New Year Delights

Ring in the Year of the Dragon with Old Seng Choong’s festive collection, a celebration of family, tradition, and auspicious blessings. Founded to honor the legacy of Daniel Tay’s father, a master baker with over 30 years of experience, Old Seng Choong continues to craft treats that bring loved ones together during this meaningful season.

过年不吃肉干,快乐少一半!

IN THE SPOTLIGHT

过年不吃肉干,快乐少一半!

要说新年期间最具代表性的食品,非肉干莫属!各家肉干比一比,哪家才是你的最爱呢?

29 Restaurant Promotions and Dining Deals in Singapore This April 2024

IN THE SPOTLIGHT

29 Restaurant Promotions and Dining Deals in Singapore This April 2024

Every month, we put together a list of F&B news that is suitable for kids, family gatherings and for date nights! These include details of newly opened restaurants, revamped menus and festive experiences! Let's take a look at what's new in the F&B scene in April 2024!

CELEBRATE THE YEAR OF THE DRAGON WITH LUXURIOUS HAMPERS AND GIFT SETS FOR CHINESE NEW YEAR 2024 IN SINGAPORE

IN THE SPOTLIGHT

CELEBRATE THE YEAR OF THE DRAGON WITH LUXURIOUS HAMPERS AND GIFT SETS FOR CHINESE NEW YEAR 2024 IN SINGAPORE

We’re lovin' these glorious CNY hampers in Singapore for 2024. They’re packed with goodies galore!

Battle of the best bak kwa: Where to buy the succulent Chinese New Year treat in Singapore

IN THE SPOTLIGHT

Battle of the best bak kwa: Where to buy the succulent Chinese New Year treat in Singapore

We've all seen the insane queues, but which bak kwa in Singapore is worth your devotion? From old school classics to new creations, we've got 'em all.

10 Online Bakeries To Get Unique Homemade CNY Goodies In 2024 – Eggless & Local Flavours, XXL Paus

IN THE SPOTLIGHT

10 Online Bakeries To Get Unique Homemade CNY Goodies In 2024 – Eggless & Local Flavours, XXL Paus

Calories don’t count when it comes to Chinese New Year – from pineapple tarts to kueh bangkit, this festive season is practically a bingeing bonanza with so many irresistible goodies to munch on.

TheWeekendList: 5-7 April 2024

IN THE SPOTLIGHT

TheWeekendList: 5-7 April 2024

Two Singaporean favorites are teaming up for a limited-time treat. Old Seng Choong, the iconic bakery, and White Rabbit, the beloved creamy candy, have collaborated to create the White Rabbit Milk Tart.

WHERE TO BUY CHINESE NEW YEAR GIFTS AND HAMPERS

IN THE SPOTLIGHT

WHERE TO BUY CHINESE NEW YEAR GIFTS AND HAMPERS

Want to shower your family and friends with blessings and bountiful gifts this CNY? Here is a list of CNY gifts and hampers to consider gifting so you can make this Lunar New Year, even more, huat and special for your loved ones!

Where To Get Pineapple Tarts In Singapore For CNY 2024

IN THE SPOTLIGHT

Where To Get Pineapple Tarts In Singapore For CNY 2024

Want to shower your family and friends with blessings and bountiful gifts this CNY? Here is a list of CNY gifts and hampers to consider gifting so you can make this Lunar New Year, even more, huat and special for your loved ones!

Indulge in Nostalgia with Old Seng Choong and White Rabbit’s New Creation: White Rabbit Milk Tarts

IN THE SPOTLIGHT

Indulge in Nostalgia with Old Seng Choong and White Rabbit’s New Creation: White Rabbit Milk Tarts

Two beloved heritage brands, Old Seng Choong and White Rabbit creamy candy, have teamed up to unveil a treat that promises to whisk you down memory lane. Imported into Singapore by the official distributor Hao Food SG, the limited-edition White Rabbit Milk Tarts are set to make their debut on March 29, 2024.

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Be the first to know about our special offers, new product launches, and events.

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Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2025 All rights reserved.

Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2024 All rights reserved.