In The Spotlight
Gallop into prosperity with Old Seng Choong’s Year of the Horse auspicious collection
ON
On 23 Dec 2025
By:
Tan Heng Hong
At Old Seng Choong, Chinese New Year holds a significant place in the brand’s heritage. Founded by renowned pastry chef Daniel Tay as a tribute to his father – a dedicated baker and confectioner for over 30 years – Old Seng Choong continues to uphold this legacy by creating traditional festive treats that bring families together for life’s most memorable celebrations.
The values of family, unity, and tradition have been at the heart of Old Seng Choong since its inception. Its thoughtfully crafted festive collection is designed not only to delight the senses, but also to serve as a heartfelt reminder of the precious moments shared with loved ones during Chinese New Year.
In celebration of the Year of the Horse, Old Seng Choong presents a vibrant collection featuring auspicious flavours and exquisite gift-ready packaging inspired by the horse – a powerful symbol of vitality, progress, and abundance. Each Chinese New Year item, excluding Nian Gao, comes elegantly presented with a limited-edition scarf, making every gift an expression of well-wishes for swift success and prosperity in the year ahead.
Excerpt from the article:
https://www.minimeinsights.com/2025/12/23/gallop-into-prosperity-with-old-seng-choongs-year-of-the-horse-auspicious-collection/
Old Seng Choong – Tradition Meets Taste.
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