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Old Seng Choong CNY 2026: Year of the Horse goodies (Applewood Bak Kwa, Pineapple Tarts, Egg Rolls) in Singapore
ON
On 9 Jan 2026
By:
Ashley
Chinese New Year is that special time when the family group chat gets louder, the snack table gets fuller, and everyone starts exchanging “huat ah!” wishes like it’s a sport.
For CNY 2026, Old Seng Choong is leaning into the Year of the Horse energy with a festive collection that’s big on gifting, bold on flavours, and packed with nostalgic favourites (plus a premium new bak kwa you’ll want to keep for yourself).
What’s new and worth trying first
1) Applewood Bak Kwa (New, premium highlight) — S$68.80
This is the headline act for the Year of the Horse: Applewood Bak Kwa, smoked over applewood for a fruit-forward, refined smokiness, with slices individually vacuum-packed for freshness.
Old Seng Choong’s bak kwa lineup (480g box):
Applewood Bak Kwa — S$68.80 (new)
Traditional Bak Kwa — S$45.80
Truffle Bak Kwa — S$48.80
2) Egg Rolls (“love letters”) — S$9.80 (New)
A CNY staple gets a fresh update. Old Seng Choong’s Egg Rolls come in multiple flavours on the official CNY page, including:
Pandan Egg Roll — S$9.80
Coffee Egg Roll — S$9.80
Sea Salt Egg Roll — S$9.80
Chocolate Egg Roll — S$9.80
(Perfect for that “one more piece” snacking spiral.)
Gift-ready details people will actually notice
A big part of this drop is the horse-inspired packaging (red/blue/gold, lively illustrations) and the limited-edition Year of the Horse scarf that comes with items like the Applewood Bak Kwa (noted on the product listing).
Excerpt from the article:
https://msgt.com.sg/old-seng-choong-cny-2026-year-of-the-horse-goodies-applewood-bak-kwa-pineapple-tarts-egg-rolls-in-singapore/
Old Seng Choong – Tradition Meets Taste.
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