In The Spotlight
Old Seng Choong Ushers in the Year of the Horse with Applewood Bak Kwa and Festive Scarves
ON
On 7 Jan 2026
By:
alvinology
As Singapore approaches the Year of the Horse in 2026, Old Seng Choong, a brand deeply rooted in heritage and founded by renowned pastry chef Daniel Tay as a tribute to his father, has unveiled a fresh new collection designed to honour this spirit of unity.
For the upcoming celebrations, the brand has curated a selection of treats packaged to reflect the vitality and progress symbolised by the horse, with many items accompanied by a limited-edition scarf to serve as a keepsake of well-wishes and prosperity.
The highlight of this year’s savoury offerings is the newly introduced Applewood Bak Kwa, positioned as a premium delight for festive gatherings.
Priced at S$68.80 for a 480g box, this seasonal favourite features smoked over fragrant applewood and marinated with the brand’s in-house blend. Each slice is individually vacuum-packed for freshness.
For those with a sweet tooth, a crowd favourite has returned by popular demand.
The Mandarin Orange Pineapple Tarts, priced at S$45.80 for 12 pieces, blend tangy mandarin with luscious pineapple jam inside a signature buttery crust. This combination plays on the Hokkien term for pineapple, “Ong Lai,” and adds the mandarin as a symbol of wealth to create a truly auspicious centrepiece.
Excerpt from the article:
https://alvinology.com/2026/01/07/old-seng-choong-ushers-in-the-year-of-the-horse-with-applewood-bak-kwa-and-festive-scarves/
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