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11 Places To Shop Pineapple Tarts (If You Still Haven’t Got Yours)
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On 13 Jan 2025
By: Women's Weekly
Whether you’re a traditionalist or looking for novel flavours
With Chinese New Year fast approaching, most folks would be stocking up on their CNY goodies, including pineapple tarts (plus, some stores are still running their early bird discounts). When it comes to pineapple tarts, there are usually several camps — some like them open-faced, while others prefer them as little orbs that enrobe the zesty filling. Then there are those of the Taiwanese variety, which come in a rectangular block and are considered more pineapple cakes.
ICYDK: Pineapple tarts are eaten during Chinese New Year as a symbol of prosperity. The Hokkien phrase for pineapple is ‘ong lai’, and is a homophone of the Chinese phrase ‘wang lai’, which roughly translates to “the arrival of wealth and luck”.
Here’s where to get pineapple tarts in Singapore for your Chinese New Year celebrations.

Founded by local pastry chef and food entrepreneur Daniel Tay, Old Seng Choong is launching its brand-new Kumquat Pineapple Tarts ($42.80) that’s a mix of tangy citrusy oomph with a blend of the two fruits. Or for another novel option, sink your teeth into the Truffle Bak Kwa Pineapple Tarts ($45.80). Traditionalists can go for the Original Pineapple Tart ($38.80) in the shape of a pineapple. Premium butter and Japanese flour, as well as pineapples sourced from Thailand and Malaysia that are blended in-house to create its zesty pineapple jam.
Excerpt from the article:
https://www.womensweekly.com.sg/food/pineapple-tarts-singapore-cny/
Old Seng Choong – Tradition Meets Taste.
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