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The best pineapple tarts this Chinese New Year that are “not too sweet”

ON

On 13 Jan 2026

By: 
Mandy Tan

Specially blended in-house and slow-simmered for hours, Old Seng Choong’s dedication to tradition shines through in their pineapple tarts. Made using carefully sourced pineapples from Thailand and Malaysia, their Original Pineapple Tarts ($38.80) boast a rich golden hue and a smooth, jam-like consistency, while still retaining the iconic fragrance and fibrous texture that pineapple tart lovers appreciate. The pastry, crafted with Japanese flour and premium butter, offers just the right balance of crispness and sweetness, pairing beautifully with the citrusy pineapple filling.

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For those feeling a little more adventurous, the Assorted Pineapple Tarts ($42.80) are a delightful option. This thoughtfully curated selection features three distinctive flavours: the classic Original, the zesty Mandarin Orange, and the indulgent Truffle Bak Kwa. Whether for gifting, sharing at gatherings, or simply sampling something new, this assortment is sure to impress. Each box also comes with a limited-edition Old Seng Choong scarf, adding an extra touch of elegance to your festive gifting.

Excerpt from the article: 

https://www.herworld.com/shopping/best-pineapple-tarts-chinese-new-year-not-too-sweet

Old Seng Choong – Tradition Meets Taste.

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GST REG. NO. 201540527H
2026 All rights reserved.

Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2026 All rights reserved.