In The Spotlight
A Moonlit Celebration of Heritage with Old Seng Choong’s Celestial Bloom
ON
On 24 August 2025
By:
Tan Heng Hong
Singapore, 20 Aug 2025 – Beloved local pastry shop Old Seng Choong’s 老成昌 unveils its highly-anticipated Mid-Autumn Festival Collection Celestial Bloom 花开一季，礼献千情 a poetic celebration of reunion, reflection, and the enduring joy of gifting.
Old Seng Choong’s 老成昌 known for its meticulous craftsmanship, use of premium ingredients and a reverence for tradition, seeks to rekindle conversations and bring family, friends, and generations together to celebrate the charm of the festival, with its nostalgic selection of classic baked mooncakes.
The delicate treats are housed with love in a striking red or orange gift box, adorned with a gold lattice depicting a whimsical tableau of rabbits and lotuses; traditional symbols of purity, joy, and the Mid-Autumn moon. A timeless keepsake, the set includes a limited-edition Celestial Bloom Porcelain Plate, featuring floral tapestry in soft pastels and gold accents.
Customers may place their orders online at www.oldsengchoong.com and in-store for pick-up and deliveries from now to 6 October 2025, while stocks last. Last delivery date is 28 September 2025. Free delivery to one location is applicable for online orders of $120 nett and above.
Excerpt from the article:
https://www.minimeinsights.com/2025/08/24/a-moonlit-celebration-of-heritage-with-old-seng-choongs-celestial-bloom/
Old Seng Choong – Tradition Meets Taste.
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