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Chinese New Year 2026: The Best CNY Goodies, Snacks and Hampers in Singapore
ON
On 10 Feb 2026
By:
vanillaluxury.sg
Old Seng Choong – Chinese New Year Goodies Rooted in Heritage
For Chinese New Year 2026, Old Seng Choong presents a Year of the Horse collection that places family traditions and time-honoured flavours front and centre. Founded by pastry chef Daniel Tay as a tribute to his father, the brand continues to shape its Chinese New Year goodies in Singapore around shared moments and familiar tastes. This year’s range spans classic CNY snacks and festive treats, from pineapple tarts and egg rolls to bak kwa and traditional cakes, all dressed in auspicious horse-inspired packaging designed for gifting and reunion tables.

Highlights include the new Applewood Bak Kwa, smoked over fragrant applewood for a deeper, savoury finish, alongside traditional and truffle bak kwa options. Pineapple tarts return in several variations, including the Mandarin Orange Pineapple Tarts, which add a bright citrus note to the classic “ong lai” symbolism of prosperity. Completing the line-up are Chinese New Year staples such as red date cake, carrot cake, yam cake, nian gao and kueh lapis, making Old Seng Choong a reliable stop for both CNY goodies and Chinese New Year snacks in Singapore. Most items come presented with a limited-edition Year of the Horse scarf, adding a keepsake element to festive gifting.
Old Seng Choong’s Chinese New Year Goodies are available in-store and online at Old Seng Choong.
Excerpt from the article:
https://www.vanillaluxury.sg/best-cny-goodies-snacks-and-hampers-singapore
Old Seng Choong – Tradition Meets Taste.
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