Gallop Into Majestic Fortune 《奔腾骏马,富贵盈门》

A celebration of heritage, abundance, and new beginnings, inspired by the strength and grace of the galloping horse.

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Original Creations

Gallop Into Majestic Fortune This New Year

Step into the vibrant spirit of Chinese New Year with Old Seng Choong’s festive delights. Let our treats bring joy to your reunions and gifts, as the season blossoms with prosperity and happiness.

Original Creations

Savor the Heart of Tradition

Discover a treasure trove of authentic local flavors with OSC's Creations. Our Creations offer a taste of home in every bite and sip.
Perfect for gifting or indulging in your own nostalgic moments.

Baby Full Month Classic Set
Baby Full Month Classic Set
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Baby Full Month Classic Set
Baby Full Month Classic Set
OSC-Baby-Full-Month-Items-Balloons.jpg__PID:f0109b53-eb0b-4c7e-8f5e-705e6c838c0c

Baby Full Month Classic Set

$25.80
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Each package includes:
• Madam Ang KK's Ang Ku Kueh (2 pcs)
• Traditional Red Eggs (2 pcs)
• Old Seng Choong's Fresh Bakes (3 pcs)
•OSC Teddy Bear (1 pc)
• Balloon Set (1 set per order - tailored to your baby's gender)

Kueh Lapis

Layer upon layer of buttery, aromatic cake, skillfully baked to create a rich and decadent New Year indulgence.

Kueh Lapis - Original
Kueh Lapis - Original
Kueh Lapis - Original
Kueh Lapis - Original
Kueh Lapis - Original
Kueh Lapis - Original

Kueh Lapis - Original

$42.80
Kueh Lapis - Prune
Kueh Lapis - Prune

Kueh Lapis - Prune

$48.80

CNY Cookies

A unique treat delicately baked into a golden, crumbly cookie.

Pandan Coconut
Pandan Coconut
Pandan Coconut
Pandan Coconut

Pandan Coconut

$22.80
Hae Bee Hiam
Hae Bee Hiam
Hae Bee Hiam
Hae Bee Hiam

Hae Bee Hiam

$22.80
Gula Melaka
Gula Melaka
Gula Melaka
Gula Melaka

Gula Melaka

$22.80
Kueh Kosui
Kueh Kosui
Kueh Kosui
Kueh Kosui

Kueh Kosui

$22.80
Black Truffle with Walnuts
Black Truffle with Walnuts
Black Truffle with Walnuts
Black Truffle with Walnuts

Black Truffle with Walnuts

$26.80
Chocolate Orange Seasalt
Chocolate Orange Seasalt
Chocolate Orange Seasalt
Chocolate Orange Seasalt

Chocolate Orange Seasalt

$26.80
Coffee
Coffee
Coffee
Coffee

Coffee

$22.80
Earl Grey
Earl Grey
Earl Grey
Earl Grey

Earl Grey

$22.80

CNY Goodies

Indulge in festive favorites for a delightful crunch in every bite.

Buy 5 Snacks & Get 1 Free!

*Applicable exclusively to products in the CNY Snacks category.

Crab Meat - XO Spicy Sauce
Crab Meat - XO Spicy Sauce

Crab Meat - XO Spicy Sauce

$18.80
Fish Skin - Salted Egg
Fish Skin - Salted Egg

Fish Skin - Salted Egg

$18.80
Fish Skin - Salted Egg Truffle
Fish Skin - Salted Egg Truffle

Fish Skin - Salted Egg Truffle

$18.80
Egg Roll Bundle
Egg Roll Bundle

Egg Roll Bundle

$58.80
Pandan Egg Roll
Pandan Egg Roll
Pandan Egg Roll
Pandan Egg Roll

Pandan Egg Roll

$15.80
Coffee Egg Roll
Coffee Egg Roll
Coffee Egg Roll
Coffee Egg Roll

Coffee Egg Roll

$15.80
Sea Salt Egg Roll
Sea Salt Egg Roll
Sea Salt Egg Roll
Sea Salt Egg Roll

Sea Salt Egg Roll

$15.80
Chocolate Egg Roll
Chocolate Egg Roll
Chocolate Egg Roll
Chocolate Egg Roll

Chocolate Egg Roll

$15.80

Perfect for gifting or indulging in your own nostalgic moments.

CNY Hampers

An elegant collection of celebratory treats, crafted for auspicious gifting and joyful reunions.

Orders must be made at least 2 working days prior to collection or delivery.

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Bak Kwa

Perfectly grilled to bring you the quintessential taste of Chinese New Year.

Bird's Nest and Peach Gum

A nourishing and elegant gift to share wellness and harmony this Chinese New Year.

Four Heavenly Kings

Perfectly seasoned for an festive feasts.

Perfect for gifting or indulging in your own nostalgic moments.

Pineapple Tarts

Classic buttery crusts filled with pineapple, evoking the timeless taste of Chinese New Year.

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Frequently Asked Questions

1. When can I expect delivery or self-collection?

Collection Date
Pineapple Tarts, Bak Kwa and hampers: from 13 January 2026
Traditional Cakes: from 3 February 2026 


Last day of collection is on 3 March 2026.

2. For self-collection, where can I collect my order?

You may collect your order(s) at any of our Old Seng Choong outlets listed below:
  • Paragon Shopping Centre: 290 Orchard Road, #B1-14
       - 16 Feb: 10am - 6pm
       - Closed on 17 and 18 February
  • The Shoppes at Marina Bay Sands: 2 Bayfront Avenue, #01-72
  • WEAVE at Resorts World Sentosa: #01-223
  • Changi Airport Terminal 2 (Transit), #02-175/176*
  • Changi Airport Terminal 4 (Transit), #02-50*

 *A valid boarding pass is required to access Transit areas at airport.

3. What is the delivery fee? Is free delivery available for my order?

Next-day Regular Delivery: $15.00
Deliveries to Tuas and Sentosa Island: $25.00
Same Day Delivery: $25.00

Complimentary delivery is available to one location with a minimum spend of $120. For additional delivery addresses under the same order, a fee of $15 per location willapply.

To arrange multiple delivery locations, please reach out to our team at enquiries@oldsengchoong.com

4. How can I place a corporate or bulk order?

We offer attractive rates for bulk purchases as follows:

Pineapple Tarts, Four Heavenly Kings, and Kueh Lapis
  • 5 to 29 boxes: 10% off
  • 30 to 79 boxes: 20% off
  • 80 to 129 boxes: 25% off
  • 130 boxes and above: please write to enquiries@oldsengchoong.com

Bak Kwa
  • 30 to 129 boxes: 5% off
  • 130 boxes and above: please write to enquiries@oldsengchoong.com

To enjoy the discount, simply add the desired quantity to your cart — the applicable discount will be applied automatically.

For 130 boxes and above, customisation options or special requests, please write to enquiries@oldsengchoong.com or check out our Corporate Order Page.

Corporate order

Note: Corporate discounts are not stackable with other ongoing promotions or offers.

5. Does OSC have Chinese New Year Hampers?

Orders must be made at least 2 working day prior to collection or delivery.

Hampers are while stocks last. The management reserves the right to replace the decoartion items with items of similar value. 

6. Terms and Conditions for Bulk Order.

• Applicable for Pineapple tarts, Bak Kwa, Four Heavenly King, Kueh Lapis only
• Not applicable for hampers
• All orders must be placed in a single transaction to qualify; split orders with minimum spend of $120 will not be eligible for bulk discounts/complimentary delivery. For additional delivery addresses under the same order, a delivery fee of $15 per location will apply.
• Promotion is not applicable in conjunction with any other promotions, discounts, or privileges
• Full payment is required to guarantee all orders
• No cancellation or refund after the order is confirmed
• Old Seng Choong reserves the right to amend the Terms and Conditions without prior notice
• In the event of dispute, Old Seng Choong's decision shall be final and bidding.
• Other terms and conditions apply and are subject to change without prior notice

Celebrate Chinese New Year with Old Seng Choong Corporate Gifting

Make a lasting impression this Chinese New Year with Old Seng Choong’s premium corporate gifts. From buttery pineapple tarts and savoury bak kwa to luxurious cookies and traditional Nian Gao, our festive collection is crafted to convey appreciation and prosperity. Perfect for clients, partners, and teams, these thoughtful gifts are a blend of heritage and sophistication, ensuring your goodwill is shared in the most delicious way.

An auspicious collection of Chinese New Year delights crafted for meaningful gifting

This Lunar New Year, Old Seng Choong invites you to Gallop into Majestic Fortune (马上有钱) — a celebration of heritage, abundance, and new beginnings. Inspired by the strength and grace of the galloping horse, each creation carries the auspicious blessing of “wealth arriving swiftly.”

Every Old Seng Choong delicacy is lovingly crafted to honour timeless traditions with a touch of elegance. Adorned in radiant hues of red, gold, and blue, our collection embodies movement, majesty, and meaning — bringing you and your loved ones prosperity in full gallop.
Wrapped in hues of red, gold, and blue, our collection captures the spirit of advancement and majesty, bringing you and your loved ones prosperity in full stride.

Celebrate with Traditional Chinese Cakes

Nothing captures the essence of Chinese New Year quite like our traditional Chinese cakes. These timeless delights include:

Nian Gao: A sweet, sticky rice cake symbolising prosperity and new heights for the year ahead.

Red Date Cake: Soft and fragrant, packed with the natural sweetness of red dates.

Carrot Cake & Yam Cake: Perfect savoury additions to your festive spread, these steamed cakes are made with high-quality ingredients and traditional recipes.

These cakes are not just food; they’re an edible piece of heritage that connects generations.

Indulge in Pineapple Tarts with a Twist

Our pineapple tarts are a must-have for the season, available in exciting flavoUrs that suit every palate:

Traditional Pineapple Tarts: Buttery and crumbly pastry with rich pineapple jam, a classic favorite.

Mandarin Orange Pineapple Tarts
: A zesty and refreshing variation with mandarin orange-infused pineapple filling.

Truffle Bak Kwa Pineapple Tarts: A luxurious blend of savory bak kwa and aromatic truffle, wrapped in delicate pastry.

These tarts make the perfect gift or centerpiece for your reunion table.

Savour the Finest Bak Kwa

A Chinese New Year staple, our Bak Kwa is crafted with premium pork and expertly grilled to perfection. Smoky, tender, and caramelised, each slice is packed with the flavours of tradition. Whether you’re sharing it with family or gifting it to friends, Bak Kwa never fails to impress.

Delight in Chinese New Year Snacks

Festive snacking is elevated with our curated collection of traditional goodies, like Egg Roll, and crispy Fish Skin. These snacks bring joy to every celebration, whether as a treat for yourself or as a thoughtful gift. These savoury-sweet treats are infused with the rich, aromatic flavours, offering a modern twist to festive snacking.

Make Old Seng Choong Part of Your Celebration

At Old Seng Choong, we believe that every bite tells a story. This Chinese New Year, let our handcrafted delicacies bring heritage and happiness to your celebrations. Whether you’re hosting a reunion, gifting loved ones, or treating yourself, our collection is designed to add a touch of tradition and a dash of luxury to your festivities.

Explore our full range of Chinese New Year goodies today and embrace the rhythm of spring where heritage blossoms. Place your orders now to make this season truly unforgettable!

Old Seng Choong – Tradition Meets Taste.

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Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2025 All rights reserved.

Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2024 All rights reserved.